KILT REWARDS

E-Frequency & Loyalty Application

Utilize our existing e-mail membership of over 35,000 members and covert them into "Kilt Rewards" loyalty app users. Planning phase started in November, 2018 - full app was launched March 11, 2019. 

MISSED SHOTS

MONTHLY VIDEO SERIES (Facebook & YouTube)

Revamping online presence to mimic the banter within the four-walls of a guests' local pub. Giving the serving staff a larger voice and onus to speak directly to and connect with online guests. In the likeness of "Mean Tweets" or "Thirst Tweets," I coined this video series "Missed Shots" to tie back into the vendor partnership monthly beer and shot pairing. With little to no paid advertising, our March video was able to garner 500+ views within the first 24 hours on both YouTube and Facebook video. 

TKFL

FANTASY FOOTBALL

PRO & COLLEGE

PICK 'EM GAMES

Drive Fantasy Football draft party traffic. Incentivize guests to play a pick 'em style game for both pro & college football. Guests can earn dine-in food rewards all season long. Grand prize sweepstakes for players.  

HOOLEY

ST. PATRICK'S DAY

Promote the biggest sales day of the year.
LTO food and drink features. 

TRIPLE CROWN

DRINK LTO

5 week program to drive traffic in for each of the three horse races. Each drink in the 3-drink LTO was paired with a race.

 

MARDI GRAS

FOOD LTO

Featuring Tabasco, fish-forward food LTO for Mardi Gras time period. Taking existing menu items and adding extra focus on them to compliment the season. 

DADS & GRADS

GIFT CARDS

Gift card promotion during the start of the slow season: summer. Driving gift card sales by incentivizing consumers to purchase with a bounce back reward. 

© JANET ZHOU-WILT