© JANET ZHOU-WILT

MISSED SHOTS

MONTHLY VIDEO SERIES

Revamping online presence to mimic the banter within the four-walls of a guests' local pub. Giving the serving staff a larger voice and onus to speak directly to and connect with online guests. In the likeness of "Mean Tweets" or "Thirst Tweets," I coined this video series "Missed Shots" to tie back into the vendor partnership monthly beer and shot pairing. With little to no paid advertising, our March video was able to garner 500+ views within the first 24 hours on both YouTube and Facebook video.