Experience

May 2019 - Current - Director of Marketing

Southwest College of Naturopathic Medicine & Health Sciences

Lead all marketing strategy and champion the institutional brand and Core Values through meaningful and inclusive thought leadership. The Marketing team manages all paid and organic advertising, vendor relationships, PR/media, KPI and lead reporting, community events, and individual marketing

budgets across all institutional business units.

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• Nurture and grow all members within the Marketing department and cross-train marketing liaisons within individual business units on basic day-to-day marketing functions.

• Overseeing all projects for business unit entities under the SCNM umbrella including School of Naturopathic Medicine, School of Nutrition, SCNM Patient Care (Medical Center, Neil Riordan Center for Regenerative Medicine, and SCNM Medicinary), SCNM Sage Foundation, and Ric Scalzo Institute for Botanical Research.

• Oversee all design and content creation including advertising, social media, blog posts, and podcasts.

• Work directly with the Development department to build strong relationships with donors and create meaningful and inspiring philanthropic opportunities.

• Reshape social media presence to focus on student experience and create an engaging and inclusive platform for students to build a stronger relationship with the College's online presence.

• Design and innovate email templates for all business units with an emphasis on maximum individual end-user accessibility.

• Collaborate and develop relationships with other business and nonprofit organizations to create mutually beneficial partnerships for both organizations and the community.

• Leading PR initiatives that garnered over 300 pick-ups and placements across local and national publications and channels.

• Make data-informed decisions to improve strategy and user experience.

• Redesign and modernize all SCNM websites (scnm.edu, patients.scnm.edu, and sage.scnm.edu)

• with accessibility-first mentality and three web experiences led by specific end-user needs while staying within the same brand umbrella.

• Rebrand SCNM into a "University with Impact" by leading the RFP process, project management with the partnered agency, leading communication with all constituent groups.

• Lead COVID pandemic pivot plans and assisted in the implementation to virtual functionality across all departments and departmental needs.

• Designated COVID-19 Communications lead of the COVID Task Force.

• Organize a partnership with AZ Dept. of Health Services to hold two COVID-19 "Testing Blitzes."

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2012-Apr. 2019 - Creative Director

ARC Group, Inc

Led all creative and branding including design for national marketing campaigns for multi-unit franchises. Supported the franchise system and individual franchise units in all national and local marketing efforts. Established and maintained brand Style Guides.

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• Used varied disciplines and executions of creative pedagogy to communicate new programs, upcoming national marketing, and implementation expectations to achieve maximum adoption in a multi-generational franchise system.

• Directed, wrote, and produced broadcast TV & radio branding spots. Planned, cast, and direct all photoshoots, including: food/beverage, promotional materials, retail calendar - focusing on high appetite appeal, engender a sense of belonging for viewers, and entice guests from target demographic segments.

• Champion brand identity to reach new audiences and create a more inclusive representation of staff and guests.

• Redesigned brand websites to provide a modernized and easy-to-use site for all guests and individual franchise users.

• Continuously assessed, updated SEO, and created a seamless experience between brand websites and the individual franchise location pages, that extended to in-person within the four walls of the restaurant.

• Assessed newly acquired brands and created individual strategic design plans and goals in order to evolve and modernize.

• Utilizing a $1.4 million National Advertising/Marketing Fund: Collaborated with the Operations team to create and implement local store marketing campaigns with franchisees, area developers, general managers, and marketing teams in different markets on a daily basis.

• Designed and launched a loyalty app within 3 months that was designed to convert email list guests into active brand users and drive guest counts.

• Negotiated and leveraged vendor partnerships to create revenue generating programming for all parties - partnerships included alcohol, food, sports leagues, and retail brands.

• Expanded franchise print production system to give all franchisees access to any marketing tools they may need to increase their revenue with a full system with "controlled flexibility" templates (print, digital, and broadcast) for customization while still maintaining proper branding guidelines.

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2008 - 2012 - Producer & Studio Manager

Jeff Newton Photography, LLC

Served as producer, studio manager, retoucher, and digital technician for this commercial and advertising photographer.

• Orchestrated, coordinated, and prepared photo and video shoots, including managing all parties involved.

• Created schedules, location scouted and created cohesive production books.

• Managed day-to-day operations and scheduling.

• Created advertising and promotional mailers along with a yearly schedule for maximum exposure.

• Established a visual brand for the business including: logo, branded document templates, standardized layouts.

• Fielded client relations: ad agencies, modeling agencies, celebrities, agents, etc.

• Managed and lead two interns with individualized daily, weekly and monthly tasks.

• High-end retouching of all images including: conception and creation of composite and rendered images, photo manipulation, and quick on-set reference composites.

• Maintained and troubleshooted all computer and camera systems for optimum performance and results.

• Created a digital asset management (DAM) workflow to ensure safe backup, easy access, and logs for all files and file systems.